Our Mission and History
ASTD launched Learning Circuits in January 2000. Its goal was to promote and aid the use of e-learning, creating a body of knowledge about how to use technology efficiently and effectively for learning. It delivers a fully interactive Website with discussions, demos and resources, and articles on a weekly basis. A bi-weekly opt-in email newsletter, LC Express, sends news, teasers, and links to subscribers. There are nearly 500 articles currently on the Website.
Readers-at-a-Glance
The core of Learning Circuits’s readers are CLOs, trainers and training managers, line-of-business managers, technology and multimedia developers, training suppliers, and consultants. The 2003 survey finds that more than half (51%) of our readers are managers:
• training managers, 22%
• project managers, 15%
• product or division managers, 14%
Data shows that while 56.4% of our readers come from training, many work in departments outside the training function. Many readers work in HR (13.1%), IT (5.1%), sales and marketing (4.7%), and research (3.6%), among others.
Top vertical sectors include
• higher ed, 13%
• government, 10.6%
• financial services, 8.1%
• healthcare, 7.1%
The 2003 Learning Circuits reader survey reports that some 36.8% of readers are ASTD members.
|
|
|
|
|
About ASTD
ASTD (American Society for Training & Development) is the world’s largest association dedicated to workplace learning and performance professionals. ASTD’s members come from more than 100 countries and connect locally in almost 140 U.S. chapters and 25 Global Networks. Members work in thousands of organizations of all sizes, in government, as independent consultants, and suppliers. |
|
|
|
|